USC Aiken

Social Sciences & Business Research Lab (SSBRL)

HSS C-7(803) 641-3222




Research Reports in pdf format:

        2016 Technical Note on Response Rates

        2015 City of Aiken MayorElection Analysis

        2014 Exit PollóPictures


Sales Tax

Same-Sex Marriage





        2012 Exit Poll

        Religion and the 2012 SC GOP Presidential Primary

        2011 USCA Student Socialization Survey

        2010 Exit Poll

        2009 Tel Survey

        2008 Exit Poll

        2007 Tel Survey

        2006 Exit Poll

        2005 Tel Survey

        2004 Exit Poll

        2003 Tel Survey

        2002 Exit Poll 

Public Opinion in Aiken County, 1991-2012: A Research Report by students in the Spring 2013 Public Opinion Class (under construction)





   Who are we?

  • The Social Sciences & Business Research Laboratory (SSBRL) is the product of collaboration from both faculty members and administrators to provide an institutional research setting for the University of South Carolina-Aiken community, the greater CSRA, and beyond. The SSBRL supports student learning, scholarly research, and community service by providing the facilities and expertise to produce professional quality surveys using a wide variety of formats, from focus groups to telephone surveys. We share findings from public surveys so as to increase knowledge about public opinion in the region. (See links to the left.)
  • In the near future we plan to provide Web based surveys that can quickly tap public opinion for a variety of demographic groups. Look for "Aiken County Opinion Net" in the year to come!


†† Who uses the SSBRL?

  • The SSBRL provides academic support for the College of Humanities & Social Sciences, the School of Business, and other units of the USCA community who require empirical research in their course work or one's own personal research projects.
  • The SSBRL conducts research for private businesses, industries, government or community agencies, and private individuals, including political candidates.  Typical research designs employed include mail out and telephone surveys as well as focus groups.


o   Marketing study for a major bank in Aiken County

o   Focus group of affluent consumers in Augusta to see what attracts them to Aiken downtown

o   Models of successful retail outlets in attracting Augusta consumers

o   Education and training needs for a major governmental employer in the county

o   Tracking lost retail sales in the county to Augusta

o   Perceptions that realtors have for lending institutions in Aiken

o   Focus groups on patient satisfaction for a major medical provider

o   Economic impact study of an annual crafts fair

o   Study of member desires in a major private recreational organization

o   Economic impact study of moving administrative offices to a new location

o   Needs assessment for a day-care center

o   Human service needs assessment for a major funding source


  • Students specializing in survey methodology, conduct demographic research gaining experience while increasing their knowledge of computer science, research methods and building interpersonal skills.


†† How can the SSBRL serve you?

  • The SSBRL will work directly with members of the USCA community by providing suggestions and/or designing research exercises and projects.
  • The SSBRL will assist students in performing those exercises/projects and allow students to use its facility as a means of conducting research.
  • The SSBRL will serve as a resource to the USCA community in meeting their own research needs.
  • The SSBRL will offer its facility and staff to the greater public for hire to conduct individual survey research needs.


†† How much will the research cost and what standards apply to our work?

  • The SSBRL's personnel will design, conduct the survey and provide analysis in both a timely and cost-effective manner.
  • All public opinion research we perform meets the standards of ethics under the American Association of Public Opinion Research (


†† Questions?  Email or call us! 

  • For further information contact:

Matt Thornburg, Assistant Professor of Political Science

SSBR Lab Chair




Bob Botsch, Distinguished Professor Emeritus of Political Science
SSBRL Chair Emeritus
The Social Sciences & Business Research Laboratory


The University of South Carolina Aiken
471 University Parkway
Aiken, SC 29801


University of South Carolina Aiken
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